My approach to selling homes is different. Period.
Like any agent, I have access to a long-list of marketing tools -- print advertising, online advertising, realtor-to-realtor marketing, and so on. Because I am with Coldwell Banker, the top company in Arizona and the entire country, my tool kit is simply unsurpassed in quality and impact. Through Coldwell Banker, we have perfected the process.
Unlike most agents, I had a successful career in marketing, with a well-developed skill set in brand positioning, copywriting, photography, graphic design, direct marketing, advertising, and high-end sales and customer service.
Brand positioning? My approach begins with techniques that are standard in the advertising world, but unique to me in real estate sales -- a SWOT analysis, Buyer Profile, and Key Messages. By assessing all of a property's Strengths, Weaknesses, Opportunities, and Threats, my clients and I will identify all of the benefits and features that will be of greatest interest to a buyer. By building a economic/lifestyle profile of potential buyers, we gain insight into their needs and interests.
From here, I get creative. How can we differentiate your home from the competition, to promote showings and the maximum price? Unlike most agents are lectured in real estate seminars, I do not believe homes are just commodities to be sold like bushels of wheat. I believe that every home has a story to tell, and that by finding a creative way to tell that story, your home will stand apart from the others.
That is just what I call the "preparation" phase of the process. From here, I implement a wide range of print, direct marketing and online campaigns to maximum exposure in the first days and weeks of being on the market.
To see real life examples of how I market homes, please take a look at "My Listings" from the menu of the left.
